Sports_Competiitve

Competitive Advantage

Though Sports Pouch has a terrific product and important industry contacts selling into a $1.0 Billion segment of the beverage market, its unique packaging gives it a truly overwhelming competitive advantage.

The most important competitors, Capri Sun, Minute Maid, Kool Aid, Hi c, Disney, Libby's, and Tree Top, all place their drinks into a "straw and pouch" packages. As parents know, this form of packaging ha several drawbacks:

Oftentimes, it is difficult to insert the straw into the package without spillage. Straws for each drink are not always attached to each individual package. It's frustrating and wasteful when only 6 or 7 straws are attached on an 8 pack of drinks. If the straw is lost while drinking, you are unable to finish the beverage. You can't reseal the package and leave it for several hours to finish it later.

Using Sports Pouch's patented "pull-push" spout system, these problems disappear. These spouts look much like the spouts used to reseal bottled water. Water typically is enclosed in plastic, hard framed bottles and comes in larger sizes (typically 16 ozs). Sports Pouch's juices come in the traditional juice sized 6.75 oz package, the correct size for a child's drink. The resealing technology creates a much more user-friendly package. The consumer can easily close and re-open the pouch container while also not requiring an external device, the straw, to drink the beverage.