GILBERT ARVIZU, President and CEO, is a long-time food and beverage broker operating his own company, G.T.E Food Brokers, from 1978-1988. During these ten years, Gil helped launch Tina's brand of frozen burritos and Mexican entrees, Grande Foods and Michael Angelo's frozen Italian entrees into brands producing over $100 million in annual sales.

In 1988, he sold his company to CBBH, one of the largest food brokerage firms in California, and joined them as a group Vice President responsible for Meat, Deli, Service Deli and frozen categories.

n 1995, he was directly responsible for introducing a full line of Green Burrito brand, high-end burritos, to the Southern California retail food chains and achieved 80% authorization in only six months.

For the past three years, he has been consulting food manufactures and chain restaurants on restructuring their sales forces and introducing new items into the retail food chains. Most exciting, he has now developed a new innovative packaging concept for the pourable beverage industry and founded Sports Pouch Beverage Company, Inc.