Sports_Market

Market Analysis

Sports Pouch Beverage Company, Inc. will sell a new brand beverage product primarily to grocery and food/beverage distributor wholesalers.

The initial geographic market area will be to grocery and food/beverage distribution entities in Southern California and Southern Nevada (Clark County). With marketplace acceptance of this new beverage pull-push pouch packaging technology, the market potential includes all of the United States of America, Mexico, Canada, and Central-South America.

Although the ultimate customer of the product is the retail consumer, sales will be made through grocery and food/beverage distributors. The product distribution systems could expand beyond commercial distribution entities to include direct sales to the federal/state governments and other beverage distribution networks.

Beverage companies that compete with the pull-push pouch technology are entities that use straw-and-pouch and tetra pak packaging, i.e., Capri Sun, Minute Maid, Kool Aid, Hi C, Tang, Disney, Libby's, Tree Top, etc.

The advantage the pull-push pouch system has over its competitors is that the pouch can be closed and reopened and it does not need an external device to obtain the beverage, i.e., straw can/bottle opener, etc. In addition, management of the company has substantial experience with the food/beverage distributors, having worked within this industry for several decades.

The sales and distribution plan is to utilize existing grocery and food/beverage industry distribution systems. Established grocery brokers will be used to sell and distribute the beverage to specific retail outlets in a specific timeframe. Sales of pull-push pouch packaging to existing beverage manufacturers can be achieved through co-packing agreements with these beverage manufacturers.